Lets not waste the valuable resource available to us through our community staff – who are out there seeing and listening to clients everyday.
A recent encounter with an unknown acronym pulled me up short. It made me think about their meaning in customer communications and what they could be communicating to our customers.
Done with care, respect and a focus on what matters to your business Mystery Shopper could deliver much more than any satisfaction survey could in rich qualitative detail.
Not everyone is going to love what you do as a NFP – how you respond to negative feedback might make the difference and turn people around from detractors to supporters. Consider your options before responding.
With the rise of purpose-based for-profit corporations, not-for-profits need to strongly embed their mission in their culture and marketing to stand out from the crowd.