A recent encounter with an unknown acronym pulled me up short. It made me think about their meaning in customer communications and what they could be communicating to our customers.
With the rise of purpose-based for-profit corporations, not-for-profits need to strongly embed their mission in their culture and marketing to stand out from the crowd.
Responding quickly without the need to endlessly repeat our story is the key to a ‘good customer’ experience – a finding which has been reinforced by recent US research. Worth