The use of social media by small to medium size businesses in Australia is relatively low (30 and 32% respectively) and yet a large number of consumers or community members (72%) are using social media every day.
The 2015 Sensis Social Media report for 2015 has recently been released and provides some useful insights and data on our use of social media.
It might be time to consider whether it is time to start using, or reviewing, your use of social media.
The report is now in its 5th year so provides some useful trend data.
Collated below are some key highlights from the report that might be of interest to you as you consider your social media strategy.
The full report can be downloaded via www.sensis.com.au/socialmediareport